This comprehensive Social Media Marketing Agreement Template serves as a foundation for professional collaboration between businesses and social media marketing agencies. It is designed to establish clear expectations, provide legal security, and guide both parties through a structured process while remaining adaptable to specific project requirements.
1. Parties
- Client: [Client Name]
- Agency: [Agency Name]
2. Project Scope
2.1 Company Information
- Industry: (e.g., "Sustainable fashion")
- Target audience: (e.g., "Environmentally conscious millennials, 25-40 years old")
- Core values: (e.g., "Sustainability, transparency, innovation")
- Current social media presence: (e.g., "Instagram: 5K followers, Facebook: 2K likes")
2.2 Project Objectives
- Specific goals: (e.g., "Increase Instagram followers by 50% in 6 months")
- Platforms to be used: (e.g., "Instagram, TikTok, LinkedIn")
- Posting frequency per platform: (e.g., "Instagram: 5x/week, TikTok: 3x/week, LinkedIn: 2x/week")
2.3 Content Strategy
- Content types: (e.g., "Product photos, behind-the-scenes videos, infographics")
- Brand voice and tone: (e.g., "Friendly, informative, slightly humorous")
- Key themes and messages: (e.g., "Eco-friendly materials, ethical production, circular fashion")
- Creative freedom level for Agency: (e.g., "High, with final approval from Client")
2.4 Technical Requirements
- Required tools and software: (e.g., "Hootsuite for scheduling, Canva for graphics")
- Image sizes and video format specifications: (e.g., "Instagram posts: 1080x1080px, Stories: 1080x1920px")
- Guidelines for hashtags and mentions: (e.g., "Always use #SustainableFashion, mention @EcoPartner when relevant")
3. Services Provided
The Agency agrees to provide the following services:
- Content creation
- Content scheduling and posting
- Community management
- Performance reporting and analytics
- Other: [Specify]
4. Deliverables and Timeline
- Project start date: [Date]
- Project end date: [Date]
- Key milestones and deadlines: (e.g., "Content calendar due by 1st of each month")
5. Approval Process
- Content approval workflow: (e.g., "Agency submits content plan by Wednesday, Client approves by Friday")
- Turnaround time for Client feedback: (e.g., "48 hours")
- Number of revision rounds included: (e.g., "2 rounds of revisions per content piece")
6. Performance Measurement
- Key Performance Indicators (KPIs): (e.g., "Follower growth, engagement rate, click-through rate")
- Reporting frequency: (e.g., "Monthly performance reports")
- Performance review schedule: (e.g., "Quarterly strategy review meetings")
7. Budget and Payment Terms
- Total project budget: [Amount]
- Payment schedule: (e.g., "50% upfront, 50% upon project completion")
- Additional costs (if any): (e.g., "Paid advertising budget: $500/month")
8. Intellectual Property Rights
- Ownership of created content: (e.g., "Client owns all rights to final approved content")
- Usage rights: (e.g., "Agency may use content in portfolio with Client's permission")
9. Confidentiality
Both parties agree to keep all business information confidential.
10. Termination
- Notice period for termination: (e.g., "30 days written notice")
- Conditions for early termination: (e.g., "Breach of contract, non-payment")
11. Contact Information and Response Times
Client Contact:
- Primary contact: [Name, Title]
- Email: [Email address]
- Phone: [Phone number]
- Expected response time: (e.g., "Within 24 business hours")
Agency Contact:
- Account manager: [Name, Title]
- Email: [Email address]
- Phone: [Phone number]
- Expected response time: (e.g., "Within 4 business hours")
Emergency Contact:
- Name: [Name, Title]
- Email: [Email address]
- Phone: [Phone number]
- To be used for: (e.g., "Urgent content changes, crisis management")
12. Signatures
Client: ________________________ Date: ________
Agency: ________________________ Date: ________
To use this template effectively, both parties should review it together, discussing each point thoroughly. Fill in the relevant sections with project-specific details and customize the template to meet your individual needs. It's advisable to have the final document reviewed by a legal expert before both parties sign the agreement.
This template is particularly valuable for companies engaging with a social media agency for the first time, agencies looking to structure their services professionally, experienced marketers aiming to optimize their agreements, and freelancers in the social media field seeking to formalize their business relationships.
