Billo
Creator Marketing Platform

Unifying content production and performance analytics for revenue-driven creator marketing. It helps brands match with talent to get authentic videos.

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Billo Review

Billo Creator Marketing Platform scored 3.5 out of 5 Points in the Influencer Management Tools category.

How we rate 🔎 Full methodology

Billo At a Glance

This tool provides a unified, data-fed system for creating, testing, and scaling content that drives revenue. It offers a partnerships hub to access vetted creators for ongoing collaborations and a data engine, CreativeOps, for data-led growth. This system is designed for brands and agencies looking to optimize creative campaigns and scale marketing efforts using performance data.

Pricing

Users can sign up for free. Brands and creators can connect through the platform. For agencies, a special offer is available upon scheduling a call.

Key Features

Partnerships Hub - access thousands of vetted creators to form lasting partnerships; CreativeOps - an anti-guesswork system for creator marketing, built on ad data for data-led growth; Script generator - generate data-led briefs rapidly; Creator matching - find the best-fit creators for specific campaigns; AI mashups - create ad variations from existing footage; Creative analytics - view performance data and follow clear next steps; Organic reach - post content on creator profiles for authenticity; Partnership ads - run paid advertisements from creator handles; Prevent ad fatigue - fresh creative ideas, backed by data; Ad-ready delivery - receive edited videos optimized for each platform

Supported Platforms

TikTok; Facebook; Instagram

Made for

Influencer;Agencies;Marketers;Small Business;E-Commerce

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Main Features

Campaign Management;Influencer Discovery;Performance Tracking;Content Reach Measurement;Engagement Tracking;ROI Measurement;Competitor Analysis

Integration

App store; Play store

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Disclosure: This page contains affiliate links. If you use these links to buy something we may earn a commission — this does not affect our ratings. See Affiliate Disclosure.

What is Billo and why do you need it?

The platform facilitates turning creator marketing into a profitable channel. It supports creative collaboration and performance tracking through a data-driven approach. Users can access a network of over 5,000 vetted creators to develop video advertisements at scale, maintaining a consistent supply of fresh creative content. The tool enables organic reach by posting on creator profiles and allows for running paid advertisements from creator handles, all within an integrated workflow. Additionally, it offers an anti-guesswork data engine built on extensive ad data, helping translate insights into effective briefs and creator selections. The system includes a script generator for data-led briefs, a creator matching feature, and creative analytics to monitor performance. It also allows for generating ad variations from existing footage. Brands and agencies can prevent ad fatigue, ensure on-brand content with performance-ranked talent, and build consistent relationships with creators. Agencies benefit from streamlined creative management, quicker approvals, and faster launches of ad-ready, edited videos. The tool emphasizes human creators for authenticity, using data to improve campaigns continuously.