Bïrch
Ad Management Tool

Manage ads across platforms. Automate rules, track performance, and save time with this tool designed for advertising teams.

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Bïrch Review

Bïrch Ad Management Tool scored 3.7 out of 5 Points in the Ad Management Tools category.

Bïrch At a Glance

This tool offers cross-platform ad management, automation, and analytics. Features include smart rules, custom metrics, and automated reports for Meta, Google, Snapchat, and TikTok ads.

Pricing

14-day free trial available, Essential plan at $49/month, Pro plan at $99/month, Enterprise plan with custom pricing. Pricing is based on monthly ad spend.

Key Features

Automation Builder - Fine-tunes ad performance with an easy-to-use interface; Workspaces - Provides a centralized dashboard to compare ad performance across accounts and platforms; Smart Rules - Monitors performance and automates actions like pausing and restarting ads; Ads Explorer - Organizes creatives into smart groups for easier comparison and insight generation; Custom Metrics - Allows users to create tailored metrics using Google Sheets data and in-platform metrics; Daily Updates - Sends scheduled reports to update teams and stakeholders; Automation Logs - Tracks and debugs automated rule actions for analysis and optimization; Automated Reports - Creates cross-platform reports with charts for selected timeframes and platforms

Supported Platforms

Facebook;Google Business;Instagram;Snapchat;TikTok

Made for

Social Media Manager;Agencies;Startups;Small Business;E-Commerce;Marketers

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Main Features

Content Scheduling; Performance Analytics; Engagement Management; Competitor Analysis Tools; Reporting; Scheduling and Posting; Multi-Account Management; Analytics; Reporting; Analytics; KPI Tracking; Reporting; Audience Analytics

Integration

Google Sheets; AppsFlyer; Hyros

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What is Bïrch and why do you need it?

This tool is designed for advertising teams to create, launch, manage, and analyze campaigns across multiple platforms. Key benefits include time savings through automation, server-side tracking for cost-effectiveness, and a centralized dashboard for ad performance data. Key features include smart rules for fine-tuning ad performance, custom metrics using Google Sheets integration, and automated reports. The tool supports Meta, Google, Snapchat, and TikTok ads. Target groups include e-commerce businesses, mobile app developers, and marketing teams looking to improve efficiency and scale their ad accounts. The platform offers features like Wise Cut to automatically pause and restart ads, creative sets for managing multiple creatives, and post-boosting to turn organic content into effective ads. It also provides daily updates and Slack alerts to keep teams informed. Pricing is based on monthly ad spend, with options for monthly or annual billing.