Brand24
AI social listening tool

Social Media Managers, Agencies, Marketers, Small Businesses, Corporate Professionals, and Startups looking to understand their online presence and public perception will find this tool useful. It addresses the challenge of manually tracking brand mentions and customer feedback across a vast digital landscape, offering a centralized platform for comprehensive monitoring. The tool aims to help you stay informed about what is being said about your brand, products, or industry. The tool works by monitoring 25 million online sources in real-time, including major social media platforms like X (Twitter), Facebook, Instagram, YouTube, and TikTok, as well as news sites, blogs, forums, podcasts, and review platforms. It uses AI to analyze sentiment, segmenting mentions into positive, negative, or neutral categories, and supports 108 languages for global tracking. You can track reach, measure brand awareness, and automate reporting to share statistics and insights with your team. To use the tool, you will need to set up monitoring projects for your brand, competitors, or relevant keywords. While it offers extensive monitoring capabilities, the effectiveness of insights depends on the quality of the data collected and your ability to interpret the reports. The tool focuses on providing data and analysis, so you will still need to formulate strategies based on the insights gained. The tool offers a free trial to allow you to evaluate its capabilities before committing. It is positioned as a solution for understanding brand health, competitive landscapes, and customer feedback, making it suitable for various business sizes and professional roles.