Keyhole
social listening and analytics

For Social Media Managers, Agencies, Marketers, Small Businesses, Corporate Professionals, and Startups, this tool addresses the challenge of understanding social conversations and measuring social media performance. It helps you track what is being said about your brand, monitor competitors, and identify emerging trends to inform your strategy. The platform offers social listening capabilities to tune into audience discussions and track trends. It also provides social media analytics to unlock in-depth account insights, helping you understand audience engagement without manual spreadsheet work. Additionally, you can access historical insights to inform future strategies. A key aspect to consider is that the social listening feature is available on Muck Rack, which may imply an integration or partnership rather than a standalone offering. While it provides analytics for your own accounts, the focus on PR intelligence suggests a broader application beyond just owned social media. The tool is used by a range of organizations, including global brands and nonprofits, and has received positive feedback for competitive benchmarking, hashtag campaign management, and tracking sentiment. It emphasizes providing hard numbers for marketing efforts.