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Lately
Social Media Management

An AI assistant that transforms long-form content into high-performing social media posts. Ideal for marketers seeking to amplify their brand message.

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Lately Review

Social Media Management All Categories
DEAL%
3.3 /5
Lately Social Media Management scored 3.3 out of 5 Points in the Social Media Management Tools category. See how we rate πŸ”Ž
This tool uses AI to repurpose content into social media posts. It automates employee sharing, identifies high-performing patterns, and schedules content for optimal engagement, saving time and expanding reach.

Main Focus

Social Media Management; Content Creation; Automation; Analytics & Reporting; Collaboration; Employee Advocacy

Made for

Agencies;Small Business;Marketers;Small Business;Corporates;E-Commerce;NonProfits

Supported Platforms

Facebook;Instagram;LinkedIn;X (Twitter);YouTube
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Sponsored

Key Features

AI-Powered Content Creation - Generates high-performing social media content tailored to your brand's voice and target audience; Content Repurposing - Transforms long-form content (text, audio, video) into multiple social media posts; Employee Advocacy - Enables employees to easily share compliant, on-brand content; AI Scheduling - Schedules posts at optimal times based on audience engagement patterns; Performance Analytics - Provides insights into content performance to refine messaging; Voice Model Editing - Allows users to customize and refine the AI's writing style to match their brand; Multiple Language Support - Generates content in multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German; Custom Shortlinks and UTM Tracking - Uses Bit.ly for automatic link shortening and offers UTM code tracking to monitor campaign performance.

Pricing

Starter plan at $19/month or $14/month billed annually, Growth plan at $239/month or $199/month billed annually, Custom Enterprise plan, Nonprofit pricing available for annual contracts, Free trial available.
HubSpot Marketing Hub; Sprinklr; Salesforce; UpContent; Grammarly; Bitly; RSS feed integration
AI assistant; Content creation; Employee advocacy; Longform content; Voice model; AI Original; Shortlinks; UTM tracking; Integrations
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Tool Info

Listed since
Last updated 3/10/2025
Vendor Lately, Inc.
Verified TRUE

Disclosure: This page may contain affiliate links. If you use these links to buy something we may earn a commission to keep this service free for you. This does not affect our ratings. See Affiliate Disclosure.

What can Lately do and why should you use it?

This AI-powered content creation tool helps marketers repurpose existing content into engaging social media posts. It analyzes long-form content, including text, audio, and video, to identify high-performing patterns and generate tailored social media content. Key benefits include saving time, reaching a wider audience, and increasing engagement. The tool automates employee sharing of company messaging, ensuring consistent brand voice and compliance. It also provides analytics to track performance and adapt to audience response. The tool is designed for businesses of all sizes, including small businesses, enterprises, and agencies. It caters to various industries, such as technology, professional services, and media. Use cases include repurposing blogs, newsletters, podcasts, and webinars into social media content. The tool offers different pricing plans, including Starter, Growth, and Enterprise, to accommodate varying needs and budgets. It integrates with platforms like Hootsuite and HubSpot Marketing Hub, streamlining the content creation and distribution process. With its AI-driven approach, the tool aims to help marketers cut through the noise and create meaningful conversations with their target audience.

Which Support is available?

Email support is available. There's also a Help Center, blog, ebooks, customer stories, and Lately LIVE replays. 'White Glove' VIP service is offered in the Enterprise plan.

Why should you try it?

Lately's AI creates personalized content, identifies high-performing patterns, and adapts to audience response. It also supports employee advocacy on social media.

How does it help you?

Lately repurposes longform content, saving time. One user reported 80% more posts and 50% more engagement, leading to 40% year-over-year growth.
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