Meltwater Influencer Marketing Software
Influencer Marketing

This tool helps scale influencer campaigns with ease, maximizing ROI and showcasing success for brands.

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Meltwater Influencer Marketing Software Review

Meltwater Influencer Marketing Software Influencer Marketing scored 2.7 out of 5 Points in the Influencer Management Tools category.

How we rate 🔎 Full methodology

Meltwater Influencer Marketing Software At a Glance

This solution addresses challenges in scaling influencer marketing by streamlining manual tasks and complex workflows. It aims to convert top creators into long-term partners, leading to impactful results and brand amplification. Brands partnering with this solution have tripled their return on investment on average, saved influencer and creator costs, and experienced employee efficiency gains.

Pricing

The website mentions a "Pricing" link and a "Request Demo" option, indicating that the software is paid and that pricing details are available upon request or through a demo.

Key Features

AI-Powered Search - Run topic, text, or image searches with advanced filters to find the perfect match; Real-Time Reporting - Identify top performers with advanced analytics and AI suggestions; In-App Contracts & Payments - Generate custom agreements and handle all payments; E-commerce Integrations - Gift products, create codes, and track links to drive conversions; Branded Recruitment Pages - Scale your network with inbound creator discovery from your own website and social profiles; Centralized Communication - Send hundreds of personalized emails, in-app messages, and campaign assets in one dedicated inbox; Team Workspaces - Manage influencer marketing programs across brands, markets, and products in one place; Competitive Benchmarking - Analyze your performance against top competitors and brands leading the influencer space

Supported Platforms

Facebook;Instagram;LinkedIn;TikTok;X (Twitter);YouTube

Made for

Influencers;Marketers;Social Media Managers

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Main Features

Influencer Discovery;Audience Analytics;Campaign Management;Performance Tracking;Integration Capabilities

Integration

E-commerce Integrations; API & Data Integration

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Disclosure: This page contains affiliate links. If you use these links to buy something we may earn a commission — this does not affect our ratings. See Affiliate Disclosure.

What is Meltwater Influencer Marketing Software and why do you need it?

This platform provides comprehensive capabilities for managing influencer relationships from end-to-end. It allows users to find creators who align with brand values and target audiences. The system offers tools to boost productivity by simplifying campaign briefs, contract execution, content collaboration, and payment processing. It supports data-driven decisions through real-time campaign and creator insights, aiming to expand audience reach and generate sales. Users can access over 30 million profiles, utilizing AI technology to identify suitable creators. The tool helps in selecting influencers with real-time analytics, proprietary reach technology, and detailed audience insights. It centralizes collaboration activities, communication, and content deliverables with time-saving workflows, enabling team alignment through shareable links and stakeholder access. Performance tracking is facilitated by interactive analytics, displaying real-time campaign results. Exportable reports highlight key metrics such as engagements, brand awareness, sales, and conversions over time. The platform includes AI-powered search with advanced filters, real-time reporting with AI suggestions, in-app contracts and payments, and e-commerce integrations for product gifting and link tracking. It also supports branded recruitment pages for inbound creator discovery, centralized communication for personalized outreach, team workspaces for managing programs across various brands and markets, and competitive benchmarking to analyze performance against industry leaders.