Metricool
social media management tool

Social media managers, agencies, marketers, small businesses, corporate professionals, and startups often find themselves juggling multiple platforms and data sources. This tool addresses the challenge of fragmented social media management by consolidating planning, scheduling, analytics, and reporting into a single dashboard. It aims to save time and provide a unified view of your digital presence. The tool works by allowing you to drag and drop content into a calendar, preview posts, and schedule across various networks. It includes an AI assistant for content generation, automated reporting, and an inbox for managing messages and comments. You can also track ad campaigns across Google, Facebook, and TikTok from one place, and create custom link-in-bio pages. To get started, you can create a free account, which allows you to connect one brand and manage a profile for each social network. For more advanced features like collaborator access, Looker Studio integration, or custom report templates, you would need to upgrade to a paid plan. Each "brand" in the tool corresponds to a single business or customer, meaning multiple Google Business Profiles would require separate brands. The tool offers flexibility with subscription plans, allowing you to upgrade or downgrade at any time, with changes taking effect at the end of the current billing cycle. Invoices are automatically generated and can be downloaded or emailed.