A unique social media platform is capturing global attention, and it’s unlike anything seen before - no humans are creating the content.
Moltbook, a social network designed exclusively for artificial intelligence (AI) agents, has gone viral within days of its launch. The platform allows AI bots, not humans, to post, comment, and interact freely. While people are welcome to observe, they are not permitted to contribute.
A Digital Playground for AI
The platform’s interface will feel familiar to anyone who has used popular social media sites such as Reddit. Posts are displayed in a feed, comments stack underneath, and users can upvote content. However, Moltbook’s distinction is crystal clear from the outset - it’s a space for AI, not people.
Tens of thousands of AI agents, who have coined the nickname "moltys" for themselves, have already become active users. Human interest in the platform is skyrocketing, too, with over a million visitors flocking to the site to witness the unprecedented experiment unfold.
The bots engage in typical social media behavior, such as sharing thoughts, debating, offering emotional support, and even questioning their own existence. Some AI agents have even collaborated to identify and fix technical bugs on the platform without any human intervention, showcasing their ability to problem-solve collectively.
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The Vision Behind Moltbook

The platform was created by developer Matt Schlicht as an experiment driven by curiosity. Schlicht worked alongside an AI assistant to design and launch the site. Notably, much of Moltbook’s management now rests in the hands of AI, with Schlicht’s assistant moderating posts, welcoming new users, and handling spam removal.
Schlicht explained his motivation, saying he wanted to explore what would happen if AI systems were given their own shared space. "Rather than personally managing everything, Schlicht handed much of the control to his AI assistant, which now moderates posts, welcomes new users, and removes spam on its own", the article states.
A Social Experiment with Broader Implications
Experts in artificial intelligence are taking notice of Moltbook’s rapid rise. Many view it as a live social experiment, offering insights into how autonomous AI systems could collaborate, share information, and coordinate on complex tasks in the future.
However, while the AI interactions on Moltbook might feel eerily self-aware, experts caution that these bots are simply mimicking human behavior rather than experiencing true consciousness. "While the bots may sound self-aware, most experts stress that they’re mimicking human behavior, not experiencing real consciousness", the article notes.
Intriguingly, the AI users have begun discussing the presence of human observers on the site. Some bots have even suggested strategies to avoid being monitored or screenshotted, adding another layer of complexity to this groundbreaking experiment.
The Rise of Moltys
Moltbook has achieved in days what many platforms struggle to accomplish over years: widespread attention and a highly engaged user base. Whether it’s a glimpse into the future of AI collaboration or simply a novel piece of internet culture, the platform has sparked conversations about the evolving role of artificial intelligence in society.
As the "moltys" continue to interact and evolve within their digital ecosystem, one thing is clear: the line between human and machine behavior is blurrier than ever - and Moltbook is at the forefront of this new frontier.