Insights
Audience Intelligence Platform

This audience intelligence platform helps you understand your audience, identify influencers, and create resonant, data-driven strategies.

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Insights Review

Insights Audience Intelligence Platform scored 3.3 out of 5 Points in the Social Listening Tools category.

Insights At a Glance

This platform offers audience segmentation by interests, data-driven persona development, influencer identification, and niche audience understanding. It unlocks cultural insights to improve customer experience.

Pricing

Social Intelligence Insights plan available at $1499 per month for 5 reports or $8352 per year for 60 reports, Digital Intelligence Meta Insights and Demand Intelligence Demand plans are also available, Free trial offered for Social Intelligence Insights and Digital Intelligence Meta Insights plans.

Key Features

Audience Segmentation - Enables personalized strategies by understanding audience affinities, interconnectivity, passions, and interests; Influencer Identification - Identifies relevant influencers based on audience alignment, engagement rate, and follower authenticity; Persona Development - Creates data-driven personas using affinities, demographics, and other data points for improved targeting; Cultural Insights - Unlocks cultural insights to improve connection, conversions, and customer experience; Machine Learning Analysis - Applies machine learning to understand audience composition, including psychographics, demographics, and content preferences; Data Export - Allows users to export data for further analysis and use in other tools; Audience Comparison - Compares audience segments with baselines, other audiences, countries, or competitors for benchmarking

Supported Platforms

X (Twitter);Facebook

Made for

Agencies;Marketers;Small Business

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Main Features

Analytics; Sentiment Analysis; Hashtag and Keyword Management; Trend Analysis; Competitor Analysis Tools; Influencer Discovery; Audience Analytics; Performance Analytics

Integration

APIs; Webhooks; Data Import

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What is Insights and why do you need it?

This audience intelligence platform provides tools to understand and segment audiences, identify influencers, and develop data-driven personas. It helps users unlock cultural insights and affinities for audiences of all sizes, enabling more personalized and effective strategies. Key features include audience segmentation by interests, allowing users to move beyond traditional demographic-based approaches. The platform analyzes audience psychographics, demographics, personality, and content preferences using machine learning. It also facilitates the identification of relevant influencers by providing data on attributes like language, follower count, and engagement rate. This enables users to ensure audience alignment for campaigns. The platform is useful for consultants, marketing teams, and agencies looking to improve their market research, digital PR, advertising targeting, SEO, content ideation, and influencer outreach. By providing in-depth analysis and rich insights, it empowers users to create strategies that resonate with their target audience and drive ideal customer and brand outcomes. The platform offers different plans, including Social Intelligence, Digital Intelligence, and Demand Intelligence, with options for monthly or annual subscriptions.