Brandwatch
Social Media Management Tool

Discover, attract, and engage customers on social media with this best-in-class social media management solution for teams.

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Brandwatch Review

Brandwatch Social Media Management Tool scored 4.1 out of 5 Points in the Social Media Management Tools category.

Brandwatch At a Glance

This suite offers consumer intelligence, social media management, and influencer marketing. Understand consumers, manage social channels, and discover influencers. Monitor your brand across 100M+ sources, engage customers with a unified social inbox, and create data-driven content. Benchmark performance, compare against competitors, and drive measurable results with robust insights. This platform helps you shield your brand from threats and react to trends.

Pricing

Standard to enterprise plans are available for each solution. A free demo can be scheduled.

Key Features

Social Listening - Monitors brand across 100 million+ sources; Content Calendar - Manages organic and paid content in one place; Social Inbox - Engages customers with one inbox for all networks; Benchmarking - Compares performance against competitors; Influencer Discovery - Identifies influencers for brand collaborations.

Supported Platforms

Facebook;Instagram;Youtube;X (Twitter);Reddit;LinkedIn;WhatsApp;TikTok

Made for

Social Media Manager;Agencies;Marketers

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Main Features

Content Scheduling; Scheduling and Posting; Performance Analytics; Social Media Monitoring; Engagement Management; Team Collaboration; Analytics; Sentiment Analysis; Hashtag and Keyword Management; Trend Analysis; Competitor Analysis Tools; Customizable Dashboards; Influencer Discovery; Reporting; Integration Options; Historical Data Access; Engagement Management; Audience Analytics; Content Curation; Reporting; ROI Measurement; Content Calendar; Bulk Scheduling; Automated Posting; Analytics; Social Listening; Campaign Management; Message Management; User Engagement Management; Moderation Tools; Content Scheduling; Community Management; Automated Responses; Customizable Alerts; Reporting

Integration

TikTok’s Mentions API; Employee advocacy integrations; UGC integrations.

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What is Brandwatch and why do you need it?

This suite provides a comprehensive solution for social media management, consumer intelligence, and influencer marketing. Social media managers can manage all channels in one place, collaborate on content with a social calendar, and engage with customers via a unified social CRM. The platform's social listening tool monitors brands across millions of sources, while benchmarking dashboards track performance against competitors. For content marketers, the integrated content calendar ensures quality and brand alignment. Consumer intelligence tools allow researchers and analysts to search consumer opinions for insights, segment audiences, and analyze data with AI. The platform also offers flexible reporting and alerts. Influencer marketers can discover influencers, manage relationships, and report on campaigns. With features like a smart social inbox, automated rules, and audience profile cards, this suite streamlines community management and customer support. The platform's data and network coverage, combined with integrations, help brands achieve their goals.