Buffer
Social Media Management Tool

A flexible social media toolkit to plan, create, and schedule content. Publish to Facebook, Instagram, TikTok, X, and more.

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Buffer Review

Buffer Social Media Management Tool scored 3.8 out of 5 Points in the Social Media Management Tools category.

Buffer At a Glance

Schedule content across multiple platforms, including Facebook, Instagram, TikTok, LinkedIn, and X. Features include content customization, a calendar view, and team collaboration tools.

Pricing

Free plan available for up to 3 channels with 10 scheduled posts per channel, Essentials plan at $5 per month per channel, Team plan at $10 per month per channel, 14-day free trial for Essentials and Team plans.

Key Features

Content Scheduling - Allows users to plan and schedule posts in advance across multiple platforms; AI Assistant - Helps create and refine content using natural language processing; Analytics - Provides insights into post performance and audience demographics; Collaboration - Enables teams to work together with access levels and approval workflows; Integrations - Connects with various tools like Canva, Dropbox, and Google Drive to streamline content creation and management.

Supported Platforms

Bluesky;Facebook;Instagram;LinkedIn;Mastodon;Pinterest;Threads;TikTok;X (Twitter);Youtube;Google Business

Made for

Social Media Manager;Agencies;Startups;Small Business;Content Creators

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Main Features

Content Scheduling; Scheduling and Posting; Performance Analytics; Team Collaboration; Content Calendar; Automated Posting; Analytics; Engagement Management; Engagement Management

Integration

Canva; Dropbox; Google Drive; Google Photos; OneDrive; Unsplash; Bitly; WordPress; Pocket; Feedly; Scoop.it; Bulkly; Nelio Content; Pixlee; Social Bee; Hiplay; Hey Orca; Cronycle; Evergreen Content Poster; Zapier; IFTTT; Microsoft Power Automate; RiteKit; Gather Social; Cloud Campaign; Gain App

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What is Buffer and why do you need it?

This social media management tool helps businesses and individuals streamline their social media presence. Key benefits include efficient content scheduling across platforms like Facebook, Instagram, TikTok, LinkedIn, and X, saving users 4-5 hours weekly. Key features include content customization, a visual calendar, team collaboration, and basic to advanced analytics. The AI Assistant helps refine content. It supports integrations with Canva, Dropbox, and Google Drive. Target groups include creators, small businesses, and agencies. Creators can grow their audience, small businesses can level up their social presence, and agencies can manage client accounts with review and approval workflows. The tool offers a free plan with limited features and paid plans with unlimited scheduling and advanced analytics. The 'Essentials' plan includes unlimited scheduled posts, advanced analytics, and engagement inbox. The 'Team' plan offers unlimited user accounts, content approval workflows, and custom access permissions.