Dig
Social Video Intelligence Platform

Gain complete global coverage of social video. See what's being said about your brand, seize opportunities, and prevent potential damage.

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Dig Review

Dig Social Video Intelligence Platform scored 3.3 out of 5 Points in the Social Listening Tools category.

Dig At a Glance

Dig analyzes social videos across channels, decoding visuals, spoken words, and captions. It extracts narratives, filters noise, and provides real-time alerts for brand reputation management.

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Key Features

Video-First Collection - Covers and analyzes over 90% of Social Videos across all channels for brand monitoring; In-video Analysis - Decodes details inside video content like spoken words, visuals, and captions; Narrative Extraction - Groups clips to surface narratives, filtering noise to track themes; Reporting & Alerts - Provides real-time notifications on brand-related events in Social Video; Impact Scoring - Analyzes metrics to evaluate damage and contribution across narratives, users, and posts; Response Management - Activates tools for counter-narrative suggestions and strategic response planning; Product Intelligence - Analyzes product complaints by demographic segments and benchmarks against competitors; Brand Intelligence - Measures and benchmarks brand perception & health against industry standard indicators; Content Intelligence - Assesses the impact and traction of narratives across social platforms; Influencer Intelligence - Identifies and evaluates influencers based on alignment with brand, product, and values

Supported Platforms

All

Made for

Social Media Manager; Agencies; Startups; Professionals; Marketers; Small Business; Corporates

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Main Features

Real-Time Monitoring; Sentiment Analysis; Keyword Tracking; Trend Analysis; Competitor Analysis; Comprehensive Reporting; Audience Demographics Analysis; Campaign Effectiveness Measurement; Audience Engagement Analysis

Integration

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What is Dig and why do you need it?

Dig is a social video intelligence platform designed to help brands monitor and analyze video content at scale. It offers complete global coverage of social video, enabling users to understand what's being said and shown about their brand across billions of videos. Key benefits include the ability to seize opportunities, prevent damage, and stay ahead of viral crises. Key features include video-first collection, in-video analysis (decoding spoken words, visuals, and captions), narrative extraction (grouping clips to track themes), and real-time alerts. Dig helps brands take control of events before they escalate, detect damaging narratives, and manage disinformation. It also provides tools for product intelligence, brand intelligence, content intelligence, and influencer intelligence. Target groups include communications executives, consumer insights teams, brand managers, and social media teams. Dig helps these teams measure campaign impact, refine content strategy, and track brand perception in real-time.