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Lately
Social Media Management

An AI assistant that transforms long-form content into high-performing social media posts. Ideal for marketers seeking to amplify their brand message.

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Lately Review

Lately Social Media Management scored 3.3 out of 5 Points in the Social Media Management Tools category. 

  • Lately At a Glance

    This tool uses AI to repurpose content into social media posts. It automates employee sharing, identifies high-performing patterns, and schedules content for optimal engagement, saving time and expanding reach.

    Pricing

    Starter plan at $19/month or $14/month billed annually, Growth plan at $239/month or $199/month billed annually, Custom Enterprise plan, Nonprofit pricing available for annual contracts, Free trial available.

    Key Features

    AI-Powered Content Creation - Generates high-performing social media content tailored to your brand's voice and target audience; Content Repurposing - Transforms long-form content (text, audio, video) into multiple social media posts; Employee Advocacy - Enables employees to easily share compliant, on-brand content; AI Scheduling - Schedules posts at optimal times based on audience engagement patterns; Performance Analytics - Provides insights into content performance to refine messaging; Voice Model Editing - Allows users to customize and refine the AI's writing style to match their brand; Multiple Language Support - Generates content in multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German; Custom Shortlinks and UTM Tracking - Uses Bit.ly for automatic link shortening and offers UTM code tracking to monitor campaign performance.

    Supported Platforms

    Facebook;Instagram;LinkedIn;X (Twitter);Youtube

    Made for

    Social Media Manager;Agencies;Startups;Startups;Marketers;Small Business;Enterprises;E-Commerce;NGOs
  • Main Features

    Content Scheduling; Analytics; Content Curation; Team Collaboration; Content Scheduling; Scheduling and Posting; Performance Analytics; Content Curation; Team Collaboration; Scheduling and Posting; Multi-Account Management; Content Curation; Design Templates; Video Editing Capabilities;

    Integration

    HubSpot Marketing Hub; Sprinklr; Salesforce; UpContent; Grammarly; Bitly; RSS feed integration

What is Lately and why do you need it?

This AI-powered content creation tool helps marketers repurpose existing content into engaging social media posts. It analyzes long-form content, including text, audio, and video, to identify high-performing patterns and generate tailored social media content. Key benefits include saving time, reaching a wider audience, and increasing engagement. The tool automates employee sharing of company messaging, ensuring consistent brand voice and compliance. It also provides analytics to track performance and adapt to audience response. The tool is designed for businesses of all sizes, including small businesses, enterprises, and agencies. It caters to various industries, such as technology, professional services, and media. Use cases include repurposing blogs, newsletters, podcasts, and webinars into social media content. The tool offers different pricing plans, including Starter, Growth, and Enterprise, to accommodate varying needs and budgets. It integrates with platforms like Hootsuite and HubSpot Marketing Hub, streamlining the content creation and distribution process. With its AI-driven approach, the tool aims to help marketers cut through the noise and create meaningful conversations with their target audience.

Lately Alternatives

Built on Unicorn Platform
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