SparkToro
Audience Research Tool

Uncover audience insights: behaviors, characteristics, and demographics. Optimize marketing strategies for SEO, content, and social media.

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SparkToro Review

SparkToro Audience Research Tool scored 3.8 out of 5 Points in the Social Listening Tools category.

SparkToro At a Glance

This tool provides audience research, revealing websites, keywords, and social networks your audience uses. Build personas and improve targeting for marketing and PR.

Pricing

Free plan includes 5 searches per month. Paid plans start at $50 per month for the Personal plan, $150 per month for the Business plan, and $300 per month for the Agency plan.

Key Features

Audience Research - Provides insights into audience behaviors, characteristics, and demographics; Keyword Discovery - Identifies keywords and trending questions searched on Google; Affinity Identification - Uncovers websites, podcasts, YouTube channels, and subreddits visited by the target audience; Contact Information - Gathers contact details for publications and individuals for outreach; Data-Backed Personas - Creates personas with customer behaviors and demographics; Custom Audiences - Allows uploading domains and keywords to create a custom audience; Advanced Searches - Enables complex queries to narrow down the audience.

Supported Platforms

Facebook;Instagram;LinkedIn;Mastodon;Threads;X (Twitter);Youtube

Made for

Social Media Manager;Agencies;Startups;Marketers;Small Business;E-Commerce

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Main Features

Audience Analytics; Competitor Analysis Tools; Influencer Discovery; Trend Analysis; Influencer Discovery; Audience Analytics; Competitor Analysis Tools; Analytics; Hashtag and Keyword Management; Trend Analysis; Competitor Analysis Tools

Integration

API

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What is SparkToro and why do you need it?

This tool delivers audience intelligence, providing insights into online behaviors, demographics, and characteristics. Key benefits include identifying high-affinity websites, discovering relevant keywords, and optimizing social media strategies. Features include uncovering websites, podcasts, YouTube channels, and social networks frequented by your audience. It also helps build data-backed personas with demographics like age, gender, job titles, and skills. Target groups include content marketers, SEO specialists, PR professionals, digital marketing agencies, founders, product designers, marketing strategists, performance marketers, and customer research specialists. It helps gain a competitive advantage in content marketing, uncover hidden sources of influence, win new business, and improve ad targeting. Pricing starts at $38/month.