SparkToro
Audience Research Tool

Discover your audience's behaviors, demographics, and characteristics. Improve SEO, content, and social strategies with data-driven insights.

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SparkToro Review

SparkToro Audience Research Tool scored 3.8 out of 5 Points in the Social Listening Tools category.

SparkToro At a Glance

Gain a competitive edge in SEO and content marketing by identifying keywords your audience searches for. Optimize your social media strategy by understanding which social networks they use. Build targeted campaigns using demographic data like age, gender, job titles, and skills. Target ads and partnerships by discovering YouTube channels, podcasts, and subreddits your audience follows.

Pricing

Free plan includes 5 searches per month. Paid plans start at $50 per month for the Personal plan, $150 per month for the Business plan, and $300 per month for the Agency plan.

Key Features

Audience Research - Provides insights into audience behaviors, characteristics, and demographics; Keyword Discovery - Identifies keywords and trending questions searched on Google; Affinity Identification - Uncovers websites, podcasts, YouTube channels, and subreddits visited by the target audience; Contact Information - Gathers contact details for publications and individuals for outreach; Data-Backed Personas - Creates personas with customer behaviors and demographics; Custom Audiences - Allows uploading domains and keywords to create a custom audience; Advanced Searches - Enables complex queries to narrow down the audience.

Supported Platforms

Facebook;Instagram;LinkedIn;Mastodon;Threads;X (Twitter);Youtube

Made for

Social Media Manager;Agencies;Startups;Marketers;Small Business;E-Commerce

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Main Features

Audience Analytics; Competitor Analysis Tools; Influencer Discovery; Trend Analysis; Influencer Discovery; Audience Analytics; Competitor Analysis Tools; Analytics; Hashtag and Keyword Management; Trend Analysis; Competitor Analysis Tools

Integration

API

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What is SparkToro and why do you need it?

This tool provides instant audience research, helping marketers understand their target audience's behaviors, characteristics, and demographics. It uncovers websites, podcasts, YouTube channels, and social networks your audience frequents, enabling informed decisions about channel investment. Discover keywords and trending questions your audience searches for on Google, giving you a competitive advantage in SEO and content creation. Identify popular social networks and e-commerce platforms to optimize your social media strategy. Build data-backed personas with demographics like gender, age, education, skills, and interests. For content marketers and SEO specialists, it offers a competitive advantage over traditional keyword research tools. Public relations professionals can uncover hidden sources of influence. Digital marketing agencies can leverage unique data to win new business and improve team productivity. Founders and product designers can gain a deep understanding of their target customer. Marketing strategists can improve advertising targeting on platforms like Google and Meta. Customer research specialists can build data-driven personas.